Fun facts to ponder regarding the Cause market:
One study found 91% of consumers are more likely to buy from a company that supports a cause.
More than 8 out of 10 consumers will see a company or brand more favorably, when these companies make it clear they take a percentage of profits to support a cause or organization.
Almost 90% of big company executives report that to have a competitive advantage in today’s day and age, a company needs to be supporting a cause and have a purpose far greater than profit.
